Why is it important to use day-parting when running Push Ads campaign? As you may know, Push Ads are delivered even if the subscribers are not actively use their device - and that's the first thing they will see when they are back! This brings amazing efficiency for every Push campaign, however, we don't want to hold too much between the ad is delivered to the time that the user sees it. Taking it even further, we may want to send Push Ads only during specific time frames of the day.
Sample Scenario - the Coffee Coupon Delivering a push notification ad for a free coffee coupon will have the best effect if delivered early morning. This way, when the subscribers wake up or on the way to work - they get your coupon message to their phone! This will likely skyrocket your conversion rates!
Give some thought before sending Think about the campaign that you wish to run, think of the effect that it can have on the subscribers and choose the best time-frame for it to convert. Once you make your decision, click the "Day Parting" button in your account and choose the days-of-week and time-in-day
Geo consideration Morning time in USA is late afternoon in Europe! Make sure you break your push campaigns wisely per geo so you will be able to target the day parting wisely.
Push Notification Traffic Converts for all Offers!
