We have exciting three new features just announced in our latest platform release:
1. Connection Usage Type
Now you can expand your reach beyond the standard residential users. With our new Connection Type settings, you can filter the traffic based on the originating IP service provider. For example, you could check "EDU" to target only users that browse from universities, colleges or other educational units. You can choose "MIL" to target users from military facilities, or even "GOV" to target users from governmental-controlled institutes.
The most common connection types are the Residential/Cellular (ISP) and Commercial/Business (COM) which are the standard type of connection when browsing from home, mobile phones or business facilities such as offices.
Connection Type is available under the Campaign Settings.
2. IP Black List
On top of the ISP and Carrier targeting, which are available per campaign, we have now added account-level IP black list. This allows you to block specific IP addresses or wide IP ranges for all of your campaigns.
IP Black List is available under "Manage Account"
3. Social Browsers
We have added an option to target social browsers sending traffic from Facebook, Instagram, WhatsApp and Twitter. This traffic is known to be converting and high quality.
Social Browsers can be added, in case you have set limits to your browser targeting, under "OS / Browser" targeting in the campaign settings page.
As always, if you have any questions, please contact an account manager over Skype or email or open a support ticket.
